Elegant Themes Are Giving Away A Free MacBook Pro. Their Premium WordPress Theme “Divi” is launching the 4th version on October 17th and for that reason, Elegant Themes are organized this amazing Giveaway.
What is Divi?
One lucky winner will receive a brand new 15in MacBook Pro. With its blazing fast CPU, tons of RAM and a stunning Retina Display, this is the ultimate web design machine!
Any time between now and October 17th you can enter to win a MacBook Pro.
Follow these easy tips to get more likes on photos of your graphic design studio.
There are several reasons why you might want to make your workspace more Instagram-friendly. Perhaps you want to foster the idea that you spend all day being creative in a studio that’s beautiful enough to send all your followers into fits of envy. Maybe you hope that anyone that drops by will take a sneaky selfie, and post it on Insta to give you some free publicity. Or, it could be that the photos you usually take look a little dull and ‘office-y’, and you want to mix things up.
Whatever the reason, the good news is that it isn’t that hard to carve out some Insta-worthy spaces in your studio. Here are seven easy ways in which you can do just that, plus a couple of emergency drastic measures if it all goes wrong.
One easy way to ensure you’ve got the perfect Insta-spot in your studio is to create a background, or accent, wall where you can snap photos. A popular background wall is made up of gold or silver streamers, but you can also customise yours to your studio. That might mean painting your studio name across the wall, or using the colours in your logo, or your logo itself, to create a block print. And if you’re feeling really adventurous, you could even paint a mural.
You could also experiment with adding a bold wallpaper design to your studio. This can add a splash of colour to an otherwise neutral scheme, and if you’re only buying a small amount of wallpaper, should also be relatively cheap.
Every self-respecting studio should have some prints on its walls. Create a gallery wall for the ultimate background or dot these around your studio. As Hey Studio shows, if you haven’t got any wall space, you can always add prints to your bookcases. Which leads us on to our next point…
Apart from being, of course, great resources, books can add colour and texture to your studio. You can also rearrange them in different ways – by colour or height order, for example – to switch things up.
A pile of books in the background can add something extra to an Insta shot, and bookcases themselves are often photogenic, just make sure you get some decent shelves.
s well as having a background wall to photograph against, you may also want to think about having some photogenic surfaces dotted around. This could be as simple as a nice tablecloth, a pleasing wooden desk or table or if you’ve got the budget to really renovate, even some patterned tiles on the floor.
This one’s an easy win. You don’t have to change anything in your studio, just put on some stripes (other matching outfits are also acceptable) and watch the likes roll in.
08. And if all else fails…
If it all goes wrong, and you run out of energy, budget or iCloud storage space (we can’t actually help you with that, you’ll have to upgrade or delete something), you could try the following, slightly more drastic ideas:
Get a studio pet. (Although remember that a pet is for life, not just for Instagram, or National Pet Day.)
First impressions about businesses and products are based upon logo artwork alone. For that reason, it’s crucial that you get your design right the first time. Expert logo design requires a mixture of creative design skills, sound knowledge of theory and scrupulous application. True mastery of can take years of time and patience. So how can you make your brand stand out amongst a sea of skilfully designed logos? Read on to find out.
Part 1: Laying Down the Foundations
It can be tempting to open up Photoshop and begin drafting logo designs immediately, but hold fire. Not only is patience a virtue, but conducting some all-important groundwork before putting pen to paper will make it easier for the creative endeavor that you are about to undertake. Here are a few things you should figure out before making a start:
Know Your Brand
The purpose of your logo is to communicate your brand’s identity and intention.
If you fully understand the core personality behind your company, designing a logo is going to be far easier.
Figuring out the motivation behind your brand isn’t difficult, but it helps to ask yourself some key questions when doing so:
How did the brand come to be?
Why was it created in the first place?
What is its target audience?
How is it unique?
What are the core values and ideas behind it?
You know your brand inside and out, now it’s time to find some inspiration.
A spark way to generate quality ideas and sparking inspiration is brainstorming. Here are some tips for doing it effectively:
Gather up your team of designers and directors; several minds are better than one.
Don’t rule anything out. Even ideas that seem terrible at first can serve to generate important links to other great ones.
Think like as your audience would. What would be important to them? What would they relate to?
Start a Mood Board
If you’re a visual person, creating a mood board can be a great way to generate ideas fast. Simply open up Pinterest or a Microsoft Word document and start adding pictures of brand logos that you like the look of. Once you have an adequate amount of images saved, take a look through each one to help you generate new ideas for your own logo. You can replicate features you like or color schemes that catch your eye, but be sure to keep it original.
Research Your Audience
Whether you’re designing a logo for another brand or creating artwork for your own, knowing and understanding your audience is vital. Even if you have a clearly defined idea of the demographic you’re marketing towards, it can still help to conduct extra research in preparation for your project. Your objective is to create a communicating position between a brand and its target audience. The only way to do this successfully is to find out exactly what appeals to your audience. Take a look at company analytics, sales profiles and demographics to pinpoint the types of people that are actively investing in your brand. Design your logo with these people in mind, tailoring your artwork to their preferences.
Part 2: 7 Tips for Designing Your Killer Logo
You’ve done your homework. Let’s make a start.
1. Choose an Appropriate Logo Type
There are 7 different logo frameworks that expert designers choose to follow.
Companies like CNN and ESPN utilize individual lettering to create bold, to-the-point logo artwork. Such designs are ideal for brands with long, multi-part names that couldn’t feature their full titles in logo form without taking up too much room. For that reason, lettermarks are great at promoting brand familiarity where long titles hinder it. Initialisms are simple and easy to write, but some careful considerations should still be made. As they lack the depth that other, more graphic designs harness, the font and colors you choose are crucial. Ensure that you choose a color palette that represents your brand effectively, taking note of the connotations and associations that colors are paired with. (More on this next.)
Pictures & Symbols
Typically, a ‘logo’ takes the shape of graphic pictures and symbols – like those of Apple, Twitter, and Facebook. Such logos are emblematic of many large corporations and can successfully communicate a brand’s style, meaning, and personality through the use of shape and color.
Be cautious, though.
While pictorial marks are often easier to construct and recognize, brand recognition isn’t always as simple as producing simplistic, identifiable artwork. In other words, although Apple’s logo is widely recognized and easily identifiable today, it has required decades for that to be the case. It takes a long time before audiences recognize your brand by its logo alone. If you’re just starting out, featuring your brand’s name alongside pictures and symbols will promote audience recognition by ensuring that viewers get to know your name, not just your designer.
Mascots are popular among fast-food chains and businesses aimed towards children. They’re a great way to, quite literally, add character to a brand, embodying its personality and identity.It’s should be noted, though, that a mascot should not comprise the entirety of your logo design. Mascots lack the versatility that pictorial marks harness and, thus, it is wise to use a mascot alongside other logotypes.
2. Getting Your Color Scheme Right
Color is vitally important when it comes to your brand’s success. The way a customer feels, their willingness to buy a product and the speed at which they make decisions may all be determined by color, according to a number of studies. Red, for example, evokes powerful emotions in many people. It is known to encourage impulse purchases, stimulate activity and has even been shown to raise blood pressure.
Your logo’s color palette may influence the outcome of your brand in a number of ways. So how can you ensure that your color scheme is built to maximize success?
Start by Confirming Your Goal
What is the purpose of your logo?
Is it to encourage sales, motivating customers to invest in your company/buy products? Is it to induce feelings of relaxation? Is it to reflect a particular theme/concept? Whatever your aim, ensure that your color scheme follows suit. Research the different effects that colors like red and blue can have on viewers and now these can shape your brand through emotion.
Does it Work in Grayscale?
According to Design Hack, “a good logo is versatile and will still function well in grayscale”. If your color scheme and the hues you choose to blend well together, they should do so in shades of grey, too. Any stark contrasts or dull colors will stand out more in black and white. If your logo coloration still functions in grayscale, you’re onto a winner.
Shape Your Identity
Your logo’s color scheme will comprise a major part of your brand’s identity. Meditation app, Headspace, for example, sports soothing orange tones that have been proven to stimulate creativity and relaxation. That’s branding done the right way. It paints a picture of a company that attracts an appropriate target audience. Consider your ideal brand identity and build your color scheme around that.
3. Typography 101: Know Your Fonts
It’s important that if you choose to use text, that you utilize typography that complements your logo artwork well. Generally speaking, there are 4 main font types to choose from:
Serif: Serif fonts can be used to create a classic, timeless feel when used for logo artwork. They are prestige and professional, characterized by small, outward kicks at the extremities of letters.
Sans-serif: Sans-serif fonts are sleek and simplistic. They are similar to serif fonts, but without the small ‘feet’ that jut out at the ends of letters. Sans-serif fonts are perfect for modern brands aiming to adopt a minimalistic feel.
Script: Script fonts mimic handwriting. They are free-flowing and casual, from vintage calligraphy to graffiti artwork. Script fonts can be used to create a relaxed, chic, modern appearance.
Display: Lastly, display fonts are eye-catching and stylized. Steering clear of any rigid, defining structure, this font-type explores the bounds of typography and seeks to present a brand in a loud, character-defining fashion.
4. Make it Your Own
When it comes to logo design, it’s crucial that you keep it unique. A logo is a key to distinguishing a brand from its competitors so it’s important that your image stands out from everybody else’s. According to David Airey of Logo Design Love, “What’s important is to create something that’s different from anything already out there,” “It’s highly unlikely that what you create will be original, but that should be the goal.” And he’s absolutely correct. If you want your brand to be recognized, loved and successful, your logo has to be unique.
Creating unique artwork doesn’t have to be a limitation. Use it as motivation to create something outside-of-the-box; something clever and distinctive. Dishing out a logo that simply takes your brand’s niche and visualizes it isn’t the genius kind of graphic design we’re talking about. Apple’s logo isn’t a computer. Anybody could have designed that. Volkswagen isn’t represented by a car, either. Clever logo design takes an idea and creates something different. Think carefully about your brand. Consider its identity, demographic, purpose, and create a logo that delivers these concepts in a one-of-a-kind package.
Check for Plagiarism
As soon as a logo is publicized, other brands will attempt to imitate it. Incidentally, such brands are very rarely successful. Tools like Logo Thief can be used to measure the individuality of a logo. If there are other logos that look like your draft, make it different. Make it completely different.
5. What Other Logo Designs are Performing Well?
What are the top-dogs of graphic design doing to maximize their success?
There are many creative, sleek design trends that you can adopt when creating your logo. Let’s discuss three of the best.
The Double Entendre
One incredibly clever design technique is the double entendre, which involves using imagery cleverly to reflect two ideas at the same time. The Wine Place logo, for example, uses a thumbtack, representing location, that doubles up like an upside-down wine glass when viewed from a different perspective. Lion Bird, on the other hand, is represented by a bird-shaped design that also mimics the visage of a lion. The double entendre can be a tricky design gimmick to pull off. When executed effectively, however, it provides a unique framework for designing a logo.
While on the one hand, text-based designs can be limiting, on the other, creative typography can be utilized to create incredibly effective visual effects. Creative typography takes a text and runs with it. It transforms basic lettering into lively, dynamic and stylistic art. 27’s ‘Under Construction’ screen strays away from using dull text and instead creates a beautiful, paint-splashing effect that stands out. Creative typography can be much more subtle than this, too. This letter A, for instance, is both minimalistic and complex at the same time, creating a sleek yet eye-catching effect. If you choose to adopt a text-based logo, be sure to spruce it up and add creative flair with typographic artwork.
Coats of Arms
Coats of arms have been very popular among graphic design culture for many years. The text is typically placed inside of a circle/semi-circle, often featuring dates such as ‘Est. 1964’. Colors are usually monochromatic, black/white being common choices. The coat of arms is a very simplistic and versatile logo framework that functions well as a stamp on items like coffee cups, hats, and mugs. It’s also a great option for designers struggling to make use of more advanced techniques like creative typography and the double entendre.
6. Keep it Simple (and Flexible)
One mistake that many designers make is striving to create the most unique, eye-catching logo whilst forgetting to consider how it will be received.
A Great Idea, Utterly Misunderstood
If your logo is completely different from anybody else’s and uses a really clever design, that’s great. But if nobody understands the meaning behind it, then it’s probably going to perform pretty terribly.
Take Amazon’s logo, for example. Its design is unique; lowercase lettering, orange undertones, and simplistic design characterize the brand, but none of these features make the logo difficult to comprehend. Indeed, prioritize creativity. But don’t forget to make sure viewers will understand your logo once it’s out there.
Ease of understanding is a crucial component to logo design success, as is flexibility. In our digital age, art and graphic design work are likely to appear across a number of social media platforms and news outlets. A logo will be required to take multiple forms, from Twitter headers to round social media icons. For that reason, it has to be versatile. Take Adidas’s logo, for example. Here, designers have created a longer, rectangular variation of the original logo, perfect for cover photo images, whilst still preserving the characteristic features of the Adidas brand. Your logo may look fantastic in its Photoshop form on white space, but how does it look like a profile picture? Or a social media header? These are key questions to consider when designing your brand’s artwork.
7. Publish Your Work (But Don’t Expect Instant Success)
Once you’re happy with your logo, start using it! Be mindful, though, that even some of the most iconic logos like Nike’s took time before they became a roaring success. Graphic design work won’t become instantly iconic on its own. A company’s sales, media activity, and customer base will all have an enormous combined impact on how quickly a logo becomes recognized. Poor business performance may not necessarily indicate poor logo design, so don’t be too quick to change things up if your new logo doesn’t send your sales skyrocketing.
Follow the steps above, continue to work on growing your business and be patient.
Famous Band Logos – Great bands have always had great logos to accompany their persona, one that jumps to mind is the ‘Metallica’ logo, it screams metal music, and to this day it stands true. In this post we’ve compiled some of the best band logos and a quick history of how they came to be. What’s your favourite band logo? Let us know in the comments below.
Known as the “Drop-T” design, the now famous Beatles’ logo was based on an impromptu sketch by instrument retailer and designer Ivor Arbiter in 1963. And get this, he was paid only £5. The capital B and dropped T were supposed to underline the word “beat”.
British artist Brian Pike designed the font featured on The Who’s famous logo for a poster advertising an gig at London’s Marquee. It would appear as if they got more than their money’s worth out of this design, right?
The famous “target” logo of The Who features an arrow coming out of the last letter of their name, similar to the medical symbol for male, therefore superbly symbolizing masculinity and portraying an uplifting edge at the same time. The two ‘h’s in the logo merge to create a feeling of unity.
The Rolling Stones
The Rolling Stones logo is known as the “Tongue and Lip Design”. The “red big mouth”, as it is known, was designed in 1970 by John Pasche, the renowned British graphic designer. It won’t be wrong to say that the “red big mouth” represents the rebellious and passionate mouth of Mick Jagger, the key band member.
The AC/DC logo remains one of the most iconic logos in rock history. It was created by Atlantic Records’ creative art director Bob Defrin and famous graphic designer Gerard Huerta. The logo was unveiled on the release of the international edition of their fourth studio album “Let There Be Rock”. The gothic lettering was inspired by a font found in Gutenberg’s Bible.
The typeface for Led Zeppelin’s famous logo was designed by Storm Thorgerson and Aubrey Powell of Hipgnosis fame in 1973. It was created to be used as part of the cover art for the album ‘Houses of the Holy.’
Former Kiss guitarist Ace Frehley first drew up the band’s ubiquitous logo on a poster outside of a club the masked group was scheduled to play early in their career. Frehley’s plan was to make the “SS” look like lightning bolts, and to most eyes, that’s exactly how it came out.
Legendary vocalist Freddie Mercury, a London art-school graduate is responsible for creating Queen’s appropriately stately and regal logo. Mercury designed the logo to impart a sense of British royalty into the band’s identity. The close resemblance to the British coat of arms does the trick quite nicely. However, there’s more to it than that. Each band member is represented by their zodiac sign symbols, which surround the letter “Q.”
A definitive answer for the designer of ‘The Doors’ logo has not been found. It is thought to have been designed by the Art department at Elektra in New York, which was headed by Bill Harvey at the time, but this is not confirmed.
Guitarist Raymond Tabano may have only played with Aerosmith for a short period of time, but his contribution to the group’s history via the creation of their classic winged logo is immeasurable. The artwork designed by Tabano, who was replaced by Brad Whitford in 1971, has become one of the most widely recognized images in rock. The winged-A design was first seen on the 1974 album ‘Get Your Wings’ and has continued to represent the group to this day.
Designer Dave Bhang created the now-iconic winged ‘Van Halen’ logo. Eddie Van Halen recalled that after Bhang showed the band the logo the quartet made Warner Bros. put it on the album so that it would be clear that they had nothing to do with the punk movement.
Iron Maiden’s famous logo is featured on all of the band’s releases and official compilations. While Maiden bassist Steve Harris has claimed he created the typeface himself, there is also belief that the origin of the font is from Vic Fair’s poster design for the 1976 film ‘The Man Who Fell to Earth.’
Metallica guitarist James Hetfield is responsible for designing the group’s former and current logos. The original logo made its first appearance on the band’s business card in the 80s. The design had a new look with ‘Load’ in 1996. But the classic print showed up once again on the ‘Death Magnetic’ album cover. Hetfield is also responsible for the band’s ninja star and scary guy logos.
Red Hot Chili Peppers
Often referred to by the band as the “angel’s asshole”. This circular motif was designed by Red Hot Chili Peppers frontman Anthony Kiedissometime around 1984.
YouTube is full of awesome designers who are doing amazing work not just with their art, but as creative entrepreneurs making it big. When you’re looking for inspiration, trying to brush up your design skills or you want advice on building your business from someone who’s been there, done that and came back to talk about it, YouTube’s got what you need.
If you’re looking for some great YouTube design channels to follow, check out these 20 designers and entrepreneurs (in no particular order). They’re some of our favorites and we think you’ll love them too.
Charli Marie is a London-based graphic designer and YouTuber who covers a variety of topics in her videos that are incredibly valuable to freelance designers: from creating mockups to making sure you get paid on time to frank discussions on burnout. To balance out the design and career advice-focused videos she creates, Charli Marie gives glimpses into her personal and professional life, like her series of videos on how and why she learned to code. On her channel, expect a first-person look into the freelance graphic designer life delivered in an easy, conversational narration style.
What to expect
Design tutorials, DIY projects, business advice, vlogs. Charli Marie does a lot of “talking shop” aimed at freelance creatives.
Yes I’m a Designer is a design tutorial channel created by Martin Perhiniak, a graphic designer based in the United Kingdom. Instead of narrating his videos, he provides instructions and insight via text in the corner of the screen on each video. Each tutorial covers a specific technique that he explains through these text blurbs as he demonstrates the technique. Elsewhere on the channel, Yes I’m a Designer covers Photoshop updates, working with Illustrator, working with InDesign, product reviews and basic lessons in learning Photoshop.
Specific videos you’ll find on Yes I’m a Designer include:
Creating animal hybrids in Photoshop
New brushes in Photoshop for 2018
Shading and coloring vector illustrations in Illustrator
Symmetrical composition in InDesign
Learn how to draw anything in Illustrator
What to expect
Specific design tutorials, like creating line art avatars and working with perspective lines.
Gigantic, whose real name is Marco, is a graphic artist based in Montenegro who creates flat character designs in Adobe Illustrator. His videos primarily focus on specific aspects of character design, like drawing superheroes or dragons. One thing you’ll notice about his videos is that he uses the word “easy” in many of their titles. He’s not underselling himself, he’s making his work look easy to viewers. Click on any one of them to watch him walk you through creating a type of character or going over an aspect of designing characters in Adobe Illustrator, step by step.
What to expect
Adobe illustrator tutorials with minimal narration and soothing music
Like their name implies, The Simple Designers keep it simple. You won’t hear human voices at all in their videos, just beat-heavy music as you watch them turn basic shapes into cute 2D images in Adobe Illustrator. Their tutorials get super specific, so expect to learn how to make images like medical icons, calendar icons and beach scenes when you watch this YouTube design channel.
What to expect
2D design, quick-paced tutorials and icons—lots of icons
From his videos, you might think Dan Gartman is just a tattooed pair of hands that can rip through a pencil drawing at a breakneck speed. And although he does do that, that’s not all. Dan also has a few tutorials on his channel, including one about using a grid as an illustration aid and one on making line art look great. But the bulk of his videos are his speed drawing videos. His fast-moving hands will mesmerize you as you watch him create quirky, video game-y characters and scenes. Prepare to feel inspired.
What to expect
Time lapse videos of highly-detailed pencil and watercolor drawings
If you want to know what’s wrong with certain famous logos, like the Google and Starbucks logos, look no further than Will Paterson’sYouTube design channel. Will Paterson’s not just a critic, he’s a graphic designer who does product reviews and provides valuable logo design tips that you can use to improve your own logo design skills. He also critiques his subscribers’ logos, giving a thorough “why” with every review.
What to expect
Logo critiques, logo design tips and product reviews
If you’re wondering when Teela Cunningham posts new videos, take a look at her YouTube design channel name. Every Tuesday features typography and watercolor effects. Her channel is mostly tutorials that show how to create certain effects in your work, like:
Seamless patterns in Illustrator
Paint streak typography in Photoshop
Confetti brush in Photoshop
Drop shadow effects in Illustrator
Watercolor textures for typography in Photoshop
Blending with metallic watercolor paints
Every Tuesday’s style is painterly. It’s flowy, streaky and fabulous whether she’s working on paper or on screen.
Matt Borchert, a designer based in Minneapolis, MN, is a designer who creates tutorials. His videos are technical, but don’t feel intimidated—his instructions are easy to follow and he walks the viewer through every step of each process he explains. A few examples of the kinds of design tutorials he publishes are:
Creating sliced text in Photoshop
Loading brushes in Illustrator
Exporting layers in Photoshop
Scaling patterns in Illustrator
Although most of his videos are tutorials, he also has videos that cover broader skills designers should develop, like improving UX with Nielsen’s 10 usability heuristics and handling negative feedback on their work. He also gives advice about products designers use and helps viewers choose the right products for themselves. He’s covered buying the right hard drive, choosing between a PC or a Mac laptop and various part considerations for designers who want to build their own PCs.
What to expect
Adobe Illustrator and Photoshop tutorials as well as practical advice
The Futur isn’t one person, but a group of guys based in Santa Monica, California who make videos on a variety of entrepreneurship and lifestyle topics, covering everything from how to supercharge your personal brand to duplicating likes and comments on Facebook ads to really determining what you’re good at. The Futur aims to prepare and pump up new and aspiring entrepreneurs who need confidence boosts and tactical advice to pursue their goals.
What to expect
Pep talks, practical advice and tips on how to maintain a successful business
Pixel & Bracket is headed by Spencer, a designer from Indianapolis, Indiana. His videos fall into a few categories: Adobe Illustrator tutorials, spotlights on free goods available on Creative Market (an online marketplace for design assets) and discussions on topics that are relevant to creative entrepreneurs, like setting goals and developing ideas. This third video category also includes discussions about Spencer’s personal experience, like why he chose to quit his previous job and why he spends his time creating relatively basic Illustrator tutorials for his YouTube channel. All of his discussions are delivered in a conversational, easy-to-follow manner that makes Pixel & Bracket’s videos feel more like a conversation with a friend than an instructional channel.
What to expect
Design tutorials, breakdowns of the weekly free goods on Creative Market and entrepreneurship advice